Client

Coca-Cola

Industry

Healthcare
Consumer Electronics

Deliveries

Brand Strategy
Visual Identity
Design Systems

A Scandinavian Expression for a Global Brand

As one of the world’s most recognized brands, Coca-Cola operates across countless markets and touchpoints. Yet without a unified regional framework, local adaptations across Scandinavia had gradually created inconsistencies in both visual expression and communication. The ambition was to establish a more coherent Scandinavian identity – rooted in the iconic Coca-Cola DNA while creating stronger alignment across markets.

Translating Brand into System

Working closely with Coca-Cola, LOOP Associates revisited the brand’s core visual principles and translated them into a flexible regional design framework. Labels, structures, and graphic elements were streamlined to create a more unified expression while still allowing room for campaigns, seasonal activations, and local market variations.

The work included concept development and launch support for Coca-Cola Zero, alongside unified visual guidelines for Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, and Sprite.

Designed for Ongoing Adaptation

Rather than establishing rigid rules, the system was built to support continuous development across formats, campaigns, and future brand extensions. The framework simplified implementation while maintaining consistency throughout ongoing promotional activities and packaging updates.

This created a more efficient production flow and strengthened alignment across the Scandinavian organisation.

coca-cola-designguide-farver

Consistency Across Markets

The result was a stronger and more unified regional brand presence with substantial operational benefits. By aligning multiple markets within one scalable visual system, Coca-Cola achieved greater consistency while reducing complexity and production costs across communication materials, packaging, and campaigns.

“LOOP Associates’ work has led to sustainable brand consistency and flexible integration of ongoing promotions, resulting in outstanding synergies and millions in cost reductions.”