Client

Coloplast

Industry

Healthcare
Medical Devices

Deliveries

Brand Strategy
Visual Identity
Design System
Digital Design
Typography

Evolving a Corporate Identity

Coloplast, a leading Danish healthcare company, faced the need to update its corporate visual identity in response to new sales and communication demands.

A strategic direction was established to strengthen clarity, accessibility and consistency across communication channels.

A refined identity system was developed to support both users and healthcare professionals across markets and platforms.

Designed Around the User

Aligned with Coloplast’s mission, the identity is built on a user-centric approach.

From visual identity and custom typeface to photography and digital brand tools, the system is structured to improve accessibility and communication.

A redefined digital information architecture ensures clearer navigation and stronger alignment across channels.

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Built for Global Use

The identity is designed to operate across a complex, global organisation.

Clear principles for design, structure and implementation enable consistent communication across teams, markets and functions.

The system supports both everyday communication and large-scale initiatives through a shared set of principles and tools.

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Supporting Clearer Communication

The result is a unified identity system supporting clearer communication across products, services and digital platforms.

Designed to serve both healthcare professionals and end users, the system strengthens consistency while making information and communication more accessible across global markets.