Client
Coloplast
Industry
Healthcare
Consumer Electronics
Deliveries
Brand Strategy
Visual Identity
Design Systems
Evolving a corporate identity
Coloplast, a leading Danish healthcare company, faced the need to update its corporate visual identity in response to new sales and communication demands.
Based on this, a strategic direction was established to strengthen usability and clarity across touchpoints.
A refined identity system was developed to support both users and healthcare professionals across markets and platforms.
Designed around the user
Aligned with Coloplast’s mission, the identity is built on a user-centric approach.
From visual identity and custom typeface to photography and digital brand tools, the system is structured to improve accessibility and communication.
A redefined digital information architecture ensures clearer navigation and stronger alignment across channels.
Built for global use
The identity is designed to operate across a complex, global organisation.
Clear principles for design, structure and implementation enable consistent communication across teams, markets and functions.
The system supports both everyday production and large-scale campaigns with a shared framework.
Clarity across communication
A coherent identity system enabling Coloplast to communicate with greater consistency and precision across all touchpoints.
A scalable foundation supporting integrated marketing and sales efforts worldwide.
Selected work
