Client
Dentsply Sirona
Industry
Healthcare
Consumer Electronics
Deliveries
Brand Strategy
Visual Identity
Design Systems
Unifying a global organisation
Dentsply and Sirona merged in 2016 to form the world’s largest manufacturer of professional dental solutions.
In collaboration with Quadric, a strategic foundation was established to align two legacy organisations into a single, unified direction.
Based on this, a coherent identity system was developed, structured to operate across markets, platforms and organisational levels.
A unified framework enabling consistent expression across digital, physical and spatial touchpoints.
Structured to scale
The identity is built as a scalable system designed to operate across a complex global organisation.
Clear principles for typography, colour, layout and imagery enable consistent communication across teams, platforms and markets.
The system supports both central governance and local adaptation, ensuring coherence at scale.
Designed for implementation
The work extends across communication, products and environments.
From brand guidelines and packaging to exhibitions, signage and digital platforms, the system is built to function in real-world contexts.
Developed in close collaboration with Quadric and internal teams, it provides a shared framework for ongoing implementation.
Consistency across markets
A coherent identity system enabling consistent and recognisable brand expression across markets and touchpoints.
A long-term foundation supporting Dentsply Sirona in scaling its brand with clarity, efficiency and precision.
Selected work
