Client
Kvickly
Industry
Healthcare
Consumer Electronics
Deliveries
Brand Strategy
Visual Identity
Design Systems
Kvickly Type
Kvickly, part of the Coop retail chain, approached LOOP Associates to design a custom typeface. The objective was to strengthen Kvickly’s visual identity and brand across touchpoints. The primary users were professional designers and visual communication providers.
From Hand-Painted Signs to Digital Type
The typeface was developed for flexibility across digital platforms. Founded in the 1960s, Kvickly drew early inspiration from the emerging US supermarket landscape, where sales signs were painted by hand.
Today, only a few continue this craft. Archival footage from the 1970s revealed traces of these handwritten expressions, forming the foundation for the new design. The result is a contemporary typeface, built for both in-store signage and digital use.
Selected work
