Kvickly

From Sign Painting to Typeface

Founded in the 1960s, Kvickly drew inspiration from the emerging American supermarket culture, where sales signs were often painted by hand.

Archival material from the 1970s revealed traces of these handwritten expressions, forming the foundation for a new custom typeface.

The result is a contemporary interpretation of a familiar retail language, designed for both physical and digital communication.

Buildt for Retail Communication

Developed for use across campaigns, in-store communication and digital platforms, the typeface strengthens recognition while supporting a consistent brand expression.

Designed as a practical tool for designers and communication teams, it provides the flexibility required for everyday retail communication while retaining a distinctive visual character.