Client

Indical

Industry

Healthcare
Consumer Electronics

Deliveries

Brand Strategy
Visual Identity
Design Systems

Establishing a new foundation

As Qiagen’s animal health business transitioned into a standalone company, a new foundation was required.

The carve-out marked the beginning of an independent bioscience company – one that builds on an established legacy while defining its own direction.

A clear positioning was needed to create confidence across employees, customers and markets.

From insight to identity

In collaboration with Quadric, the defining qualities of the new company were identified and structured into a clear strategic direction.

Working closely with the management team, a focused mission was established to align internal stakeholders and external communication.

Based on this, a visual identity system was developed – translating strategy into a distinct and recognisable expression.

Designed for launch and use

The identity was built to support both launch and daily operation.

A minimal graphic system and vibrant colour palette create a clear and progressive expression, rooted in the company’s heritage.

The work extends across sales and marketing tools – including website and presentations – ensuring a consistent and unified market presence.

A platform for growth

The launch established a strong and credible position in the market.

The company retained its existing customer base while accelerating growth as an independent entity.

A coherent foundation supporting long-term development, scalability and continued international expansion.