Client

KHR Architects

Industry

Healthcare
Consumer Electronics

Deliveries

Brand Strategy
Visual Identity
Design Systems

A raw and uncut design

KHR Architects is one of Denmark’s leading architecture firms, known for projects such as the Copenhagen Metro, Arlanda Airport, and the Mies van der Rohe-nominated Fiberline headquarters.

LOOP Associates was asked to create a website that reflected the studio’s architectural approach – direct, uncompromising, and focused on the work itself.

A distinctive digital surface

The website was built around a simple and consistent framework designed to support the architecture rather than compete with it.

Images appeared behind a translucent layer until selected, creating a distinctive browsing experience while establishing a coherent visual language across both new and archival material.

Architecture in focus

A restrained black-and-white palette unified the experience and strengthened the relationship between projects from different periods.

The approach reduced visual noise and placed attention where it belonged – on the architecture.

Built for movement

The website became part of a broader communication framework developed for KHR Architects.

Under the concept Architects on the Move, the platform supported everything from project presentation and marketing activities to internal communication and long-term brand development.