Client

MANUS

Industry

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Deliveries

Brand Strategy (Quadric)
Visual Identity
Design Systems
Spatial Brand Expression
Guidelines

Building the Brand for the Future

Manus operates within synthetic biology, a field with the potential to transform industries, yet still facing complexity and adoption barriers.

The task was to define a clearer brand position supporting the transition towards bioalternatives.

In collaboration with Quadric, a strategic foundation was established to align direction across communication and touchpoints.

Based on this, a coherent identity system was developed across platforms, media and organisational levels.

A System Designed to Scale

The identity is structured as a scalable framework supporting consistent communication across markets and channels.

Principles for typography, colour, layout and visual language establish a recognisable and flexible system.

Guidelines enable alignment across teams and touchpoints, supporting long-term consistency.

Designed for Real Use

The work extends across communication, environments and implementation.

From digital platforms and guidelines to spatial applications and physical touchpoints, the system is built to function in real-world contexts.

Developed in close collaboration with Quadric and VELUX’s internal teams, it provides a shared framework for ongoing brand development.

A Clear Foundation for Growth

A unified identity strengthening recognition and consistency across all brand touchpoints.

Supporting Manus in accelerating the adoption of bioalternatives through clear and coherent communication.

A long-term framework for scaling the brand with clarity and precision.