Client
Ny Carlsberg Glyptotek
Industry
Culture
Deliveries
Brand Strategy
Visual Identity
Digital Design
Campaign Design
Reaching a Wider Audience
Founded by Carl Jacobsen, Ny Carlsberg Glyptotek was established to make international art accessible to a broader public.
Rooted in a strong belief in art’s educational value, the museum continues to create individual and meaningful experiences for each visitor.
The challenge was to extend this ambition – reaching new audiences while maintaining the institution’s cultural depth.
Redefining Communication
LOOP Associates supported the development of a renewed visual expression and communication platform.
A new website established a digital foundation, setting updated standards for how the museum engages with audiences online.
The work extends across exhibitions and campaigns, creating a coherent framework for communication.
Designed Across Touchpoints
The identity is applied across both digital and physical formats.
From exhibition programmes and posters to campaigns and online marketing, the system ensures consistency and clarity.
A flexible structure supporting continuous development across changing exhibitions and formats.
Expanding Engagement
The renewed communication platform strengthened the museum’s reach across channels.
Following the launch, both digital and physical visits increased significantly.
A long-term collaboration contributing to sustained audience growth and a historic increase in visitors.
Selected work
