Client
Sintetica
Industry
Healthcare
Pharmaceuticals
Deliveries
Brand Strategy (Quadric)
Visual Identity
Design System
Ready for the Next 100 Years
Sintetica is a Swiss pharmaceutical company founded in 1921, with a long-standing focus on developing safer and more effective therapies.
Entering its second century, the company needed a clearer brand foundation capable of connecting its heritage with future ambitions.
In collaboration with Quadric, a strategic direction was established to strengthen positioning and create greater coherence across the organisation.
A unified identity system designed to support the next phase of Sintetica’s development.

From Strategy to Identity
The identity translates Sintetica’s strategic foundation into a clear and distinctive visual expression.
A restrained design language is combined with vibrant colour accents, creating differentiation within a traditionally conservative category.
Clear principles for typography, colour, layout and visual language establish a recognisable and flexible system.



Designed for a Changing Industry
The system is structured to operate across communication, platforms and organisational touchpoints.
Balancing scientific credibility with a more contemporary expression, the identity supports both consistency and flexibility as the company evolves.
A scalable framework connecting Sintetica’s established heritage with its continued focus on innovation and patient care.



A Foundation for the Next Century
A coherent identity strengthening recognition and consistency across the organisation.
A long-term framework enabling Sintetica to move into its next century with greater clarity, confidence and precision.



























