Client
VELUX
Industry
Home Improvement
Deliveries
Brand Strategy (Quadric)
Visual Identity
Design Systems
Spatial Brand Expression
Guidelines
From Strategy to System
VELUX is transitioning from an engineering-driven company into a more brand-led organisation.
In collaboration with Quadric, a strategic foundation was established to define a clearer direction across markets and touchpoints.
Based on this, a coherent identity system was designed, aligned across markets, platforms and organisational levels.
A unified framework enabling consistent expression across digital, physical and spatial environments.
Built for Scale
The identity is structured as a scalable system designed to operate across the organisation.
Clear principles for typography, colour, layout and hierarchy enable consistent communication across teams, platforms and markets.
The system supports both central control and local flexibility, ensuring coherence at scale.
Designed for Real Use
The work extends across communication, environments and implementation.
From digital platforms and guidelines to spatial applications and physical touchpoints, the system is built to function in real-world contexts.
Developed in close collaboration with Quadric and VELUX’s internal teams, it provides a shared framework for ongoing brand development.
Clarity at Scale
A coherent identity system enabling consistent and recognisable brand expression across markets and media.
A long-term foundation supporting VELUX in scaling its brand with clarity and precision.
Selected work
