Client
Widex
Industry
Healthcare
Consumer Electronics
Deliveries
Brand Strategy
Visual Identity
Design Systems
Natural sound, defined
Founded in 1956, Widex is a leading hearing aid manufacturer known for its pursuit of the most natural sound possible.
Rooted in audiological research, craftsmanship and intuitive design, the brand is built on a clear ambition: to make sound feel natural to the point where hearing loss becomes almost unnoticeable.
This focus on natural sound forms the foundation for a distinct and recognisable brand position.
From product to perception
In collaboration with Quadric, a strategic direction was established to reposition Widex within a premium segment.
Moving away from a product-driven approach, the focus shifted towards a more aspirational and benefit-led narrative.
Based on this, a refined identity system was developed to support a clearer, more differentiated market position.
Built for a premium experience
The identity is structured to elevate perception across all touchpoints.
Clear principles for visual expression, tone and detail ensure a consistent and high-quality brand experience.
From product communication to brand environments, the system reinforces Widex’s position as a premium player within the category.
Clarity through precision
A sharpened identity enabling Widex to communicate with greater clarity, consistency and confidence.
A long-term framework supporting a distinct position defined by natural sound and uncompromising quality.
Selected work
