Client
WS Audiology
Industry
Healthcare
Consumer Electronics
Deliveries
Brand Strategy
Visual Identity
Design Systems
From merger to system
WS Audiology was formed through the merger of Sivantos and Widex, combining more than 140 years of expertise in hearing technology.
In collaboration with Quadric, a strategic foundation was established to define a clear position for the new entity.
Based on this, a corporate identity system was developed to support a global organisation operating across brands, markets and channels.
A unified framework establishing trust and coherence across internal and external touchpoints.
Built for a house of brands
The identity is structured to operate within a complex ‘house of brands’ architecture.
Clear principles for hierarchy, typography and communication ensure that the corporate brand supports – rather than competes with – product and channel brands.
The system strengthens credibility while enabling consistent expression across markets and organisational levels.
Designed for organisation and culture
The corporate identity plays a central role beyond communication.
From employer branding to internal alignment and stakeholder engagement, the system connects global functions under a shared narrative.
Developed in close collaboration with leadership and strategy, it provides a foundation for consistent behaviour and expression across the organisation.
Clarity across a global organisation
A coherent corporate identity enabling WS Audiology to operate with clarity and consistency across markets and brands.
A long-term framework supporting the ambition to make wonderful sound part of everyone’s life.
Selected work
