Client EXPO Zaragoza Industry Culture & EventsSustainability Deliveries Brand StrategyVisual IdentityExhibition Design Communicating Sustainable Leadership At Expo Zaragoza, centred around the theme of water and sustainable development, Denmark set out to demonstrate its position as a global leader in sustainable technology. The challenge was to communicate complex environmental solutions through an engaging and accessible visitor…
Client Carlsberg Industry Food & Beverage Deliveries Brand StrategyVisual IdentityPackaging Design Building Value Through Design Operating in a highly competitive market, Carlsberg faced increasing pressure from brands competing on price, promotion and volume. A strategic shift was initiated to strengthen the perceived value of individual products and create greater differentiation across the portfolio. The objective…
Client Musicon Industry Urban DevelopmentCulture & Events Deliveries Brand StrategyVisual IdentitySignage & Wayfinding Navigating a New District Musicon is transforming a former industrial site into a new destination for culture, business, housing and events. As the area continues to evolve, clear navigation becomes an essential part of the experience. LOOP Associates was commissioned to develop…
Client 42°Raw Industry Food & BeverageHospitality Deliveries Brand StrategyVisual IdentityBrand ExperiencePackaging Design A Natural Foundation 42°Raw was founded on a simple belief: food is best enjoyed close to its natural state. Built around fresh ingredients, nutrition and taste, the concept challenged conventional perceptions of healthy eating by combining raw food principles with a contemporary urban…
Client Sydbank Industry Financial Services Deliveries Brand StrategyVisual IdentityDesign SystemTypography Building Trust Through a Unified Banking Identity As one of Denmark’s leading financial institutions, Sydbank faced the challenge of strengthening its position within an increasingly competitive banking sector while bringing together multiple business units under a more coherent identity. The ambition was to create a…
Client Design Society Denmark Industry Design & CulturePublic Sector Deliveries Brand StrategyBrand ExperienceExhibition Design Positioning Denmark as a Global Design Nation Hong Kong Business of Design Week is Asia’s largest and most influential design event, attracting more than 100,000 professionals from design, architecture, business and innovation. As partner country, Denmark was given the opportunity to…
Client Carlsberg Industry Culture & TourismHospitality Deliveries Brand StrategyBrand ExperienceExhibition Design Reimagining a Historic Industrial Landmark As part of the transformation of the historic Carlsberg Brewery site in Copenhagen, Carlsberg initiated plans for a new Brand & Experience Centre designed to welcome more than 400,000 annual visitors. The ambition was to create a destination rooted…
Client Madeleines Industry HospitalityCulture Deliveries Brand StrategyVisual IdentityBrand Experience Creating an Identity for Culinary Experimentation Madeleines was conceived as more than a restaurant. Bringing together chefs, artists, musicians and designers, the concept operated as a platform for experimentation where food, culture and performance intersected. LOOP Associates was commissioned to develop the identity, website and communication…
Client CPH City & Port Industry Urban DevelopmentInfrastructure Deliveries Brand StrategyVisual IdentityDesign System Creating Clarity Across Urban Development By & Havn is responsible for some of Copenhagen’s largest urban development and harbour projects, spanning Nordhavn, Ørestad, Copenhagen Harbour and a range of public and operational activities. As the organisation expanded across multiple initiatives and audiences,…
Client Pernod Ricard Nordic Industry Spirits & Beverages Deliveries Brand StrategyVisual IdentityPackaging Design Revitalising a Nordic Spirits Icon Since 1846, Aalborg Akvavit has been one of the most recognised brands within the Nordic spirits category. As consumer habits evolved and the category faced declining relevance beyond traditional occasions, the need emerged for a clearer and…